Although average selling prices for modules increased 3 cents sequentially to $1.77 per watt, selling margins fell 70 basis points quarter-to-quarter to 7.6 percent, mostly due to increases in non-production costs.
With other Chinese-based competitors aggressively ramping up production capacity, control over pricing will likely become more demand-dependent -- and short-lived. Ergo, successfully executing on the profitability objective could prove even more elusive.
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Editor David J Phillips does not hold a financial interest in any stocks mentioned in this article. The 10Q Detective has a Full Disclosure Policy.