Wednesday, April 01, 2009

Please Don't Shrink My Box of Cheerios!

Ken Powell, Chairman and Chief Executive Officer of General Mills (GIS-$50.80), said although commodity prices have climbed about 25 percent over the past five years, the company has only needed to raise its product prices just eight to 10 percent, reflecting the success of its “holistic margin management” (HMM) initiatives, which include cost-savings initiatives, marketing spending efficiencies, and profitable sales mix strategies. Why then do the cereal boxes keep shrinking in size? Read More….

Editor David J Phillips does not hold a financial interest in any stocks mentioned in this article. The 10Q Detective has a Full Disclosure Policy.

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