The cost to develop a frontline software product can range from $10 million to $30 million. Ergo, it is cheaper—and safer—to roll out sequels. One could question management’s commitment to bringing to market creative, new titles: in 2008, Take-Two spent 28.7% of revenue, or $353.2 million, on software development, an increase of only $32.9 million from the prior year. Albeit management claims to have 36 titles in various stages of development, most of them are retreads of ... Read More….
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