Despite formidable competitors in the single-cup brew industry, including the FLAVIA beverage system (MARS), the TASSIMO beverage system (KRAFT), and the SENSOE brewing system (Sara Lee), among others, Green Mountain Coffee Roasters (GMCR-$38.42) is showing impressive growth in the installed base of brewing systems. At October 1, Keurig increased its unit market share for coffee makers in the single-serve cup category to 60 percent, up from a 33 percent market share in the prior year—which bodes well for its annuity-like income stream (from future sales of K-Cup portion packs and accessories)…. Read More….
Editor David J Phillips does not hold a financial interest in any stocks mentioned in this article. The 10Q Detective has a Full Disclosure Policy.
Editor David J Phillips does not hold a financial interest in any stocks mentioned in this article. The 10Q Detective has a Full Disclosure Policy.
1 comment:
Green Mountain has an interesting take on making money in a recession. I enjoyed reading this.
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