The company’s core competitiveness has been the timely introduction of innovative and game-changing technologies, said Callaway spokesman Tim Buckman. The performance-enhancing Big Bertha driver (of then) and the shot-shaping control of its Fusion Technology fairway woods (now), illustrate how the company has strategically captured and grown its share of market.
In today’s marketplace, where consumers worldwide are more sensitive to price tags, is Callaway’s sales strategy obsolete? Continue Reading at BNET Retail….
Editor David J Phillips does not hold a financial interest in any stocks mentioned in this article. The 10Q Detective has a Full Disclosure Policy.