Notwithstanding the drug’s known efficacy, would it not be interesting to find out (a) to what extent do busy physicians rely on the Internet for drug education and updates? And, (b) how much of this information originates from company-sponsored sources?
To read more about Biogen’s web-enabled social media strategies, click though to BNET Pharma….
Editor David J Phillips does not hold a financial interest in any stocks mentioned in this article. The 10Q Detective has a Full Disclosure Policy.