Friday, October 02, 2009

Heinz Sticks with Brand Name Pricing Strategies

Remarkedly, even with the highest unemployment rate in 27 years, H J Heinz (HNZ-$38.69) continues to maintain its pricing power in the United States. Chief financial officer Art Winkleblack told analysts on the earnings call that 88 percent of total U.S. retail sales were sold off the shelf at full price. That said, fears about consumers buying more store brands or trading down to discounters seem mostly overblown:


Anonymous said...

Thanks for the post. I'll stop buying Heinz catsup

Sandy Hutchens said...

Ketchup is upside down these days. This isn't a criticism of your blog which is very good. I just mean that pictures of ketchup containers (used to be bottles!) would currently show them upside down with the label reversed.

I don't change easily with the times.