10Q Detective Featured in BusinessWeek

The term "weblog" was coined by Jorn Barger on December 17, 1997. The short form, "blog," was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May of 1999.This was quickly adopted as both a noun and verb ("to blog," meaning "to edit one's weblog or to post to one's weblog").

On the World Live Web, blog search engine Technorati is currently tracking nearly 66.6 million blogs (of which it believes around 55% are "active" and updated at least every three months). And, according to Technorati data, there are over 175,000 new blogs created every day.

On the citizen marketing front, short of conducting a viral ad campaign, standing out amidst all the ‘noise’ means writing informative, timely, and useful content that readers will want to read-and come back to visit—and read again!

And, of course, writing fresh, relevant content—corporate governance issues, for the 10Q Detective—means investing endless hours in researching and digging through hundreds of SEC filings—six days a week.

Private passions tire and exhaust themselves, public ones never.” – Alphonse Marie Louis de Lamartine [1790–1869, French poet, novelist, and statesman]

Last week, BusinessWeek [February 12, 2007 issue] singled out 10Q Detective as its “Must-Read” Blog.

Here is a transcript of the article:

FEBRUARY 12, 2007

BLOGSPOTTING [login required]

Number Crunch

To read SEC filings with a guide, go to this blog run by David Phillips, an investment newsletter publisher. He focuses on financial-statement "soft spots," such as restructurings, and also takes on issues like executive pay, recently analyzing the actual compensation of $1-a-year ceos like Yahoo!'s (YHOO ) Terry Semel and Apple's (AAPL ) Steve Jobs. Phillips delves into the data and lets others handle the witty asides, sprinkling in lines from movies and songs. On the payoff to shareholders from Semel's low official salary, he paraphrases Tom Waits: "The big print giveth and the small print taketh away."

The 10Q Detective is honored by this accolade and welcomes continued reader suggestions on companies that might be guilty of corporate malfeasance—or, investment ideas worthy of due diligence.

The 10Q Detective has a Full Disclosure policy.