Yahoo (YHOO-$38.23) continues to fall further behind Google (GOOG) and Microsoft (MSFT) in organic growth for inquiring eyes (and
potential customer dollars). In June 2012, the respective share of the U.S.
search engine market held by Google, Bing and Yahoo stood at 66.8%, 15.6%, and
13%; data released by comScore for December 2013 showed Google and Microsoft
continue gaining voice at Yahoo’s expense: Google and Microsoft expanded their
market shares to 67.3% and 18.2% -- while during Mayer’s tenure, Yahoo’s market
has fallen further to a 10.8% share.
Revenue slumped for the fourth
consecutive quarter at Yahoo, dipping 6% to $1.27 billion in the last three
months of 2013, led by a similar 6% decline in all-important display-ad sales
to $491 million (as a price-per-ad decline of 7% offset a 3% increase in total
number of ads).
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