By not straying from chairman and founder Steve Ells‘ original vision of making good, affordable Mexican food, Chipotle has emerged the market leader in the $4 billion Mexican-themed, fast-casual, dining segment, with 1,023 units opened in 33 states and Toronto, Canada (2) as of September 30.
Moving forward, can the national burrito chain continue its impressive store and sales-comp growth rates as competitors, such as Taco Bell, aggressively pursue discount pricing strategies to grab traffic gains at expense of the Denver-based Mexican food-operator? Read More at CBSi....
Editor David J Phillips does not hold a financial interest in any stocks mentioned in this article. The 10Q Detective has a Full Disclosure Policy.