If one embraces the concept that trending same-store sales is a healthy barometer of both consumer acceptance and future growth – which management does – then a closer look suggests that top-line growth is more fragile than Buffalo Wild Wings (BWLD-$87.23) and investors will admit: Eliminate menu price hikes (which contributed about 1.8%) and pre-sold gift cards (already booked into sales, another 60 basis points) – and same-store sales grew by a less-impressive 2.9 percent!
Continue reading at YCharts: Use a Napkin: Why the Rebound in Buffalo Wild Wings Stock is a Bit Messy
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