Exclusively at the Whopper Bar South Beach, Burger King (BKC-$17.60) customers can “Have it Their Way” and pair premium Whopper sandwiches with an array of Anheuser-Busch and MillerCoors beer products, including Budweiser, Bud Light, Bud Light Lime and Miller Lite. “We are pleased to offer our guests the option of pairing America’s Favorite Burger with a great American beer in this ideal destination,” said Chuck Fallon, North America President…. Continue Reading at BNET Food….
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This is exactly what chain restaurants should be doing--looking for high profile locations and unique tailored menu offerings.
ReplyDeleteBurger King will have to manage the investment costs and hit ROI targets. We'd hope for a 3-4 year simple payback.
See our related October 16 2009 Burger King commentary at www.seekingalpha.com/author/john-gordon/articles.
John A. Gordon
Chain Restaurant Earnings and Economics Experts
www.pacificmanagementconsultinggroup.com